UTM Parameters Best Practices: A Course for Beginners and Experts
Let me guess. 1. You are just starting out with UTM parameters. You want to learn about them and avoid common mistakes in UTM tagging, or 2. You have been using UTM parameters for a while, but they have become messy. You want to cleanup your analytic reports and have a well-defined UTM tagging strategy. In that […]
UTM Naming Conventions: Define and enforce your UTM strategy
Terminus is utilized by companies of all types, from small one-person marketing agencies to several billion-dollar corporations with a team of hundreds of users. I have worked closely with many of these companies to understand their requirements for building UTM tracking URLs. Several of these companies have thousands of products spread across many business units, […]
Email Marketing Benchmarks: A Comprehensive Guide
How to set, track, and understand your email marketing metrics As any modern marketer knows, email marketing is a vital component to successful and well-rounded digital campaigns. Not only is email one of the most widely-used methods of communication worldwide (there are roughly 3.9 billion active email users globally), it’s also a highly effective and […]
