Easily Track Your Emails with UTM Parameters

Adding UTM parameters to URLs in emails have always been painful. Email services providers like Mailchimp offer some tracking, but you have very little control over it. The only other option is to build each URL one by one and paste it back in your email. But, it doesn’t have to be so difficult. Terminus has an email tracking […]

How to Add UTM and Referrer Information to Lead Forms?

Every lead is valuable for at least two reasons: For being a lead that moves your business (duh) Identifying your most valuable channels So how can you find out where a lead came from? One way is to have them answer “How did you find us?”. But many people don’t answer it, either because they don’t want to […]

How to Measure the Effectiveness of Your Tweets?

If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working. It’s useful to think of it as a paid channel where you pay with your time. Let’s say I want to promote one of the Terminus blog post UTM Tracking: Find the Best Analytics URL […]