Puru Choudhary is the Founder & CEO of Terminus App, a UTM building and management solution. He has worked with several Fortune 500 companies over the last 6+ years helping them understand their UTM tracking requirements and helping them define their own UTM strategies. He stays up-to-date with a wide variety of workflow requirements of marketing and analytics teams and uses those lessons in blog posts, product improvements and free tools.

Remarketing vs. Retargeting: The Complete Rundown

What Is Retargeting, And Why Should I Use It?

Email Marketing Benchmarks: A Comprehensive Guide

Terminus Blog Newsletter




Simple UTM Builder + Google UTM Alternatives

Email Tracking: How Does It Work?

Guess No More – How to Track Link Clicks in an Email Campaign

How to Shorten a LinkedIn URL – and Other Social Applications

The 15 Best URL Shorteners For Any Business

Vanity/Custom URLs – How to Get One & Why It’s Important

What’s in a Name? Expert Insight to UTM Naming Conventions

How to Utilize Google Analytics to Effectively Track Your Campaigns