Puru Choudhary is the Founder & CEO of Terminus App, a UTM building and management solution. He has worked with several Fortune 500 companies over the last 6+ years helping them understand their UTM tracking requirements and helping them define their own UTM strategies. He stays up-to-date with a wide variety of workflow requirements of marketing and analytics teams and uses those lessons in blog posts, product improvements and free tools.

Dash (Hyphen) or Underscore in URLs: Which one to use and when?

Bulk UTM generator: Create UTM URLs for your social, email and paid campaigns in bulk

UTM Parameters Best Practices: A Course for Beginners and Experts

Terminus Blog Newsletter

UTM Naming Conventions: Define and enforce your UTM strategy

Remarketing vs. Retargeting: The Complete Rundown

What Is Retargeting, And Why Should I Use It?

Email Marketing Benchmarks: A Comprehensive Guide

Simple UTM Builder + Google UTM Alternatives

Email Tracking: How Does It Work?

Guess No More – How to Track Link Clicks in an Email Campaign

How to Shorten a LinkedIn URL – and Other Social Applications