Terminus is utilized by companies of all types, from small one-person marketing agencies to several billion-dollar corporations with a team of hundreds of users. I have worked closely with many of these companies to understand their requirements for building UTM tracking URLs. Several of these companies have thousands of products spread across many business units, […]
You decided to tag all your URLs with UTM parameters. Great! You also defined your UTM naming conventions. Awesome! But now you’ve realized there are still a few problems: You don’t always follow your own conventions Your team doesn’t follow them consistently as well You forget your conventions. They are in some documents, but it’s […]
Let me guess. 1. You are just starting out with UTM parameters. You want to learn about them and avoid common mistakes in UTM tagging, or 2. You have been using UTM parameters for a while, but they have become messy. You want to cleanup your analytic reports and have a well-defined UTM tagging strategy. In that […]
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Adding UTM parameters to URLs in emails has always been painful. Email services providers like MailChimp offer minimal tracking, and you have very little control over it. The only other option is to build each URL one by one and paste it back in your email. But, it doesn’t have to be so difficult. Terminus […]