Urchin Tracking Module (UTM) parameters are an essential tool when it comes to tracking the effectiveness of your ad campaigns. Essentially, UTM parameters are tags that you can add to the URLs you are sending to potential customers through channels such as Facebook ads, email promotions, or any other ways of outreach. By utilizing UTM […]
Mastering utm_campaign, utm_medium, and utm_source in Google Analytics
Table of Contents: What is UTM? The Campaign Parameter The Medium Parameter The Source Parameter The Term Parameter The Content Parameter When running a business, finding out as much as you can about your website traffic is crucial. If you can discover which ad campaigns are pulling in the most visitors, then you can decide […]
How to Use UTM Codes to Track Your Facebook Ads
Facebook ads can be a vital part of drawing traffic to your website and your company. Yet, when you’re looking through your Google Analytics, it’s not always clear where your visitors are coming from. UTM, or Urchin Tracking Module, parameters can be an invaluable tool for solving this issue. Read on for more information about […]
A Beginner’s Guide to UTM Parameters (w/ Cheat Sheet)
Table of Contents: What are UTM Parameters? Types of UTM Parameters? What do UTM Parameters do? Are there any potential drawbacks? Why are UTM Parameters important? Nest practices to follow when tagging URLs Mistakes to avoid when tagging UTM parameters to URLs Build and Track UTM Parameters UTM Parameters Cheat Sheet Do you know where […]
6 UTM Parameter Mistakes You Can’t Afford to Make
Adding UTM tracking codes to website links is a great way to bolster the capabilities of Google Analytics, shore up data gaps, and better understand your visitors. The potential challenge lies in the execution. The Dangers of Using UTM Codes Improperly Plenty of well-meaning marketers rush to implement UTM tracking codes, only to end up […]
Why You Need UTM Parameters In Social Media Marketing
Are you ready to improve your social media marketing strategy? If you want to develop an optimal strategy, you need to learn more about UTM parameters. It is almost impossible to fully optimize or understand your social media efforts without UTM. In essence, UTM parameters are what connect your Google Analytics and social media efforts. It is what allows you to gain true […]
Powerful Methods for Conversion Tracking in 2016
Conversion tracking is a smart way to learn what your site visitors like and respond to. In essence, it helps you see tangible results from your advertising efforts. This is achieved by setting specific goals i.e. desired user actions that can be easily measured. How can conversion tracking help your business Conversion means getting your visitors […]