Adding UTM tracking codes to website links is a great way to bolster the capabilities of Google Analytics, shore up data gaps, and better understand your visitors. The potential challenge lies in the execution. The Dangers of Using UTM Codes Improperly Plenty of well-meaning marketers rush to implement UTM tracking codes, only to end up […]
Why you need UTM parameters in social media marketing
Are you ready to improve your social media marketing strategy? If you want to develop an optimal strategy, you need to learn more about UTM parameters. In fact, it is almost impossible to fully optimize or even understand your social media efforts without UTM. In essence, UTM parameters are the what connects your Google Analytics and social media efforts. It is what allows […]
Powerful Methods for Conversion Tracking in 2016
Conversion tracking is a smart way to learn what your site visitors like and respond to. In essence, it helps you see tangible results from your advertising efforts. This is achieved by setting specific goals i.e. desired user actions that can be easily measured. How can conversion tracking help your business Conversion means getting your visitors […]
