Terminus App - UTM Tracking Made Easy

A blog about Analytics, Conversion Optimization and Marketing

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How to Shorten a LinkedIn URL – and Other Social Applications

If you are actively promoting your brand on social media but not using URL shorteners, you could be undermining your marketing efforts. Even if you have outstanding, user-friendly content, it matters little if users are not clicking on your links.

A URL shortener works by utilizing a redirect to send users clicking on the shortened link to the webpage that has the longer link. URL shorteners serve numerous benefits for social media marketers. In addition to making your posts look more attractive, they promote optimization and branding and help to gather and make sense of important analytical data. URL shorteners can be used on all major social applications, such as Facebook, Youtube, Instagram, and LinkedIn.

LinkedIn is particularly important for professionals. It is the largest social media platform for job-related posts and business networking. Using a LinkedIn URL shortener helps to promote your brand, set you apart from the competition, and allows you to easily share the LinkedIn profile link on your business card or resume. [Read more…]

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The 15 Best URL Shorteners For Any Business

Does your business need a URL shortener?

Well-crafted URLs are an important (yet often overlooked) element of a successful SEO strategy. A smaller URL is more likely to catch your audience’s attention than a jarring string of letters and numbers. It can also help build trust among your audience and generate higher click rates to your site.

The simplest way to create clean, enticing URLs is by using a URL shortening tool. No matter the size of your business or budget, this article will help you find the best URL shortener for your unique needs.

What is a URL Shortener?

A URL shortener is exactly what it sounds like: a tool that turns long, complicated URLs into smaller, bite-sized links. Some URL shortening services offer features that go beyond simply shrinking links, including URL customization, embedding UTM parameters, and link tracking and analytics. Understanding which of these features to leverage for your business is key to determining the best URL shortener for you. [Read more…]

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What’s in a Name? Expert Insight to UTM Naming Conventions

UTM Naming Conventions are a crucial part of accurately tracking your analytics, but experts have never been able to agree on what’s best. Utilizing UTM Naming Conventions is how a company can track specific UTM parameters together, whether you want to know how many people are finding your business through an ad on Facebook or a certain phrase in your emails. 

UTM Naming Conventions are unique to every business and there’s no “one size fits all” method, so we’ve brought in a team of experts to tell us what they think. They’ve weighed their pros and cons and given their unbiased opinions. [Read more…]

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Mastering utm_campaign, utm_medium, and utm_source in Google Analytics

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When running a business, finding out as much as you can about your website traffic is crucial. If you can discover which ad campaigns are pulling in the most visitors, then you can decide where you should focus your time and effort to reap the biggest reward.  

UTM (Urchin Tracking Module) parameters are incredibly handy tools to help you do just that by tracking how your traffic is getting to your site. Read on to learn how to master UTM parameters through Google Analytics.
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Why You Need UTM Parameters In Social Media Marketing

Are you ready to improve your social media marketing strategy? If you want to develop an optimal strategy, you need to learn more about UTM parameters. It is almost impossible to fully optimize or understand your social media efforts without UTM. In essence, UTM parameters are what connect your Google Analytics and social media efforts. It is what allows you to gain true social media insights.

Why You Should Include UTM Parameters In Your Links

Adding parameters to your links lets you analyze how your content is performing on social media. UTM parameters also help you measure the e-commerce conversion rate for your website. Doing these things can help you improve your marketing strategies on social media. But it can also help you achieve the following goals…
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Powerful Methods for Conversion Tracking in 2016

Conversion tracking is a smart way to learn what your site visitors like and respond to. In essence, it helps you see tangible results from your advertising efforts. This is achieved by setting specific goals i.e. desired user actions that can be easily measured.

How can conversion tracking help your business

Conversion means getting your visitors to respond to your content and perform a desired action. It can refer to any user action you consider to be of value, such as opening an email, filing in a registration form, signing up for a newsletter and, of course, buying a product.

Although from a strictly financial viewpoint it would seem logical to define conversion as something concrete, such as completed purchases or app downloads, expanding the meaning can give you valuable insight into the current market trends and customer preferences.
[Read more…]