Table of Contents: What are UTM Parameters? Types of UTM Parameters? What do UTM Parameters do? Are there any potential drawbacks? Why are UTM Parameters important? Nest practices to follow when tagging URLs Mistakes to avoid when tagging UTM parameters to URLs Build and Track UTM Parameters UTM Parameters Cheat Sheet Do you know where […]
6 UTM Parameter Mistakes You Can’t Afford to Make
Adding UTM tracking codes to website links is a great way to bolster the capabilities of Google Analytics, shore up data gaps, and better understand your visitors. The potential challenge lies in the execution. The Dangers of Using UTM Codes Improperly Plenty of well-meaning marketers rush to implement UTM tracking codes, only to end up […]
Why you need UTM parameters in social media marketing
Are you ready to improve your social media marketing strategy? If you want to develop an optimal strategy, you need to learn more about UTM parameters. In fact, it is almost impossible to fully optimize or even understand your social media efforts without UTM. In essence, UTM parameters are the what connects your Google Analytics and social media efforts. It is what allows […]