Just about everybody uses email, and if we’re talking numbers, “just about everybody” equates to roughly 3.9 billion users worldwide. That number is steadily on the rise, so if you have yet to develop an email marketing strategy, now is the best time to start.
Emails are critical components to successful marketing campaigns not only because they’re such ubiquitous and effective communication tools, but also because they’re action-oriented and measurable. Emails are transactional by nature and contain calls to action tailored to specific audiences. Most importantly, they’re measurable, allowing the sender to obtain key marketing metrics through link click tracking.
Link tracking takes the guesswork out of where your emails succeed and where they’re falling flat. And like learning any new skill, finding out how to best track email links is a process that takes some trial and error. To make it easy for you, here’s a step-by-step guide on how to track links in emails.