UTM Naming Conventions are a crucial part of accurately tracking your analytics, but experts have never been able to agree on what’s best. Utilizing UTM Naming Conventions is how a company can track specific UTM parameters together, whether you want to know how many people are finding your business through an ad on Facebook or a certain phrase in your emails.
UTM Naming Conventions are unique to every business and there’s no “one size fits all” method, so we’ve brought in a team of experts to tell us what they think. They’ve weighed their pros and cons and given their unbiased opinions. [Read more…]