UTM Naming Conventions are a crucial part of accurately tracking your analytics, but experts have never been able to agree on what’s best. Utilizing UTM Naming Conventions is how a company can track specific UTM parameters together, whether you want to know how many people are finding your business through an ad on Facebook or […]
What is Campaign Tracking? Campaign tracking can be vital to making your online ads more effective. In short, campaign tracking involves identifying the activities of users to pinpoint where your website’s traffic is coming from. By seeing which ad placements are drawing the largest number of visitors to your site, you can optimize your campaigns […]
Facebook ads can be a vital part of drawing traffic to your website and your company. Yet, when you’re looking through your Google Analytics, it’s not always clear where your visitors are coming from. UTM, or Urchin Tracking Module, parameters can be an invaluable tool for solving this issue. Read on to learn how UTM […]
Once you’ve developed and launched your marketing campaign, you need some smart strategies to promote it.
How effective is your marketing? Which tactics have worked? Which haven’t? The only way to determine is measuring your campaigns.
Your landing pages must be designed well so they convert as many visitors as possible. Follow these best practices for a high-converting landing page.
Marketing funnels are used to direct potential customers through your business. This explains what they are and how to set one up.
Many marketers neglect this step, but before you begin a marketing campaign it’s important to document a plan.
Marketing campaigns are a fundamental part of growing an online business. Learn how to plan, setup, launch, promote, and measure your campaigns.
Are you ready to improve your social media marketing strategy? If you want to develop an optimal strategy, you need to learn more about UTM parameters. It is almost impossible to fully optimize or understand your social media efforts without UTM. In essence, UTM parameters are what connect your Google Analytics and social media efforts. It is what allows you to gain true […]