According to a 2016 BI Intelligence report, 97% of first-time visitors to your website will leave without buying anything.
That’s a staggering amount of lost prospects. How do you get them back?
The answer is this, you do it by retargeting.
What is retargeting? Retargeting is a form of advertising that targets visitors who have previously visited your site. If you’re interested in keeping more of that 97 % of visitors – and let’s face it, who isn’t – then this article is for you.