Terminus App - UTM Tracking Made Easy
A blog about Analytics, Conversion Optimization and Marketing
UTM builders are tools that add custom campaign parameters to your URL so you can track these campaigns in Google Analytics. They are essential to you being able to track the success of your campaigns.
You can use these URLs in your Facebook, retargeting, and email campaigns, and that’s just to name a few.
But, you already know this, which is why you’re here.
At Terminus App, we’ve designed this URL Builder tool below to help you. It’s super easy, and only takes three steps:
Campaign tracking can be vital to making your online ads more effective. In short, campaign tracking involves identifying the activities of users to pinpoint where your website’s traffic is coming from. By seeing which ad placements are drawing the largest number of visitors to your site, you can optimize your campaigns and budget more effectively to capture a larger audience at a reasonable cost to you.
Google Analytics is a great tool for campaign tracking. It brings all of your resources together in one convenient location to give you a quick look at your statistics. In general, Google Analytics helps you track campaigns in two categories: [Read more…]
Urchin Tracking Module (UTM) parameters are an essential tool when it comes to tracking the effectiveness of your ad campaigns. Essentially, UTM parameters are tags that you can add to the URLs you are sending to potential customers through channels such as Facebook ads, email promotions, or any other ways of outreach. By utilizing UTM parameters, you’ll be able to easily keep track of where people are seeing your ads so that you can put more time and attention into the most beneficial platforms for you.
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Do you know where your website traffic comes from? Who or what is funneling visitors to your website?
The solution to this is UTM parameters. This is one of the most important tools entrepreneurs and marketing professionals use to pinpoint the origin of their website traffic.
If you already use analytics platforms such as Google Analytics, you probably think you already have this covered. While you may have the basics under control, the problem arises when your analytics tools mark your website traffic as direct. This is an unhelpful way of saying that someone arrived at your website by clicking on a direct link, but the analytics tools cannot detect where that link was originally posted or hosted.
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Terminus is utilized by companies of all types, from small one-person marketing agencies to several billion-dollar corporations with a team of hundreds of users.
I have worked closely with many of these companies to understand their requirements for building UTM tracking URLs. Several of these companies have thousands of products spread across many business units, divisions, product lines, etc. They have numerous active campaigns that target global audiences who speak different languages. Teams responsible for looking at analytics reports and CRM systems (where this information may also be captured) can be completely different from the ones building these UTM parameters.
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You decided to tag all your URLs with UTM parameters. Great!
You also defined your UTM naming conventions. Awesome!
But now you’ve realized there are still a few problems:
Let me guess.
1. You are just starting out with UTM parameters. You want to learn about them and avoid common mistakes in UTM tagging, or
2. You have been using UTM parameters for a while, but they have become messy. You want to cleanup your analytic reports and have a well-defined UTM tagging strategy.
In that case, this course is for you. I promise you are going to get something out of it.
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Adding UTM tracking codes to your website links are a great way to bolster the capabilities of Google Analytics, shore up data gaps, and better understand your visitors.
The potential challenge lies in the execution.
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If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working. It’s useful to think of it as a paid channel where you pay with your time.
Let’s say I want to promote one of the Terminus blog post UTM Tracking: Find the Best Analytics URL Builder for Your Needs on Twitter. I can be lazy and just click the Tweet button next to the article and be done with it. But I don’t really learn anything from it.
I want to find out what makes people click on the links I share.
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What’s the most important information that your web analytics tool can provide you?
It’s where your website visitors are coming from.
Let’s look at Google Analytics channels. In many cases, it can tell you where a visitor came from, but in many others, it cannot. Here’s an example traffic distribution.
[Read more…]