What is Campaign Tracking? Campaign tracking can be vital to making your online ads more effective. In short, campaign tracking involves identifying the activities of users to pinpoint where your website’s traffic is coming from. By seeing which ad placements are drawing the largest number of visitors to your site, you can optimize your campaigns […]
All About UTM Parameters (Infographic)
Urchin Tracking Module (UTM) parameters are an essential tool when it comes to tracking the effectiveness of your ad campaigns. Essentially, UTM parameters are tags that you can add to the URLs you are sending to potential customers through channels such as Facebook ads, email promotions, or any other ways of outreach. By utilizing UTM […]
The Beginner’s Guide to UTM Parameters + Best Practices
Table of Contents: What are UTM Parameters? Types of UTM Parameters? What do UTM Parameters do? Are There Any Potential Drawbacks? Why are UTM Parameters Important? Best Practices to Follow When Tagging URLs Mistakes to Avoid When Tagging UTM Parameters to URLs Build and Track UTM Parameters UTM Parameters Cheat Sheet Do you know where […]
How to Define and Enforce UTM Naming Conventions?
Terminus is utilized by companies of all types, from small one-person marketing agencies to several billion-dollar corporations with a team of hundreds of users. I have worked closely with many of these companies to understand their requirements for building UTM tracking URLs. Several of these companies have thousands of products spread across many business units, […]
How to Integrate UTM Conventions Into Your URL Builder
You decided to tag all your URLs with UTM parameters. Great! You also defined your UTM naming conventions. Awesome! But now you’ve realized there are still a few problems: You don’t always follow your own conventions Your team doesn’t follow them consistently as well You forget your conventions. They are in some documents, but it’s […]
UTM Parameters Best Practices: A Course for Beginners and Experts
Let me guess. 1. You are just starting out with UTM parameters. You want to learn about them and avoid common mistakes in UTM tagging, or 2. You have been using UTM parameters for a while, but they have become messy. You want to cleanup your analytic reports and have a well-defined UTM tagging strategy. In that […]
6 UTM Parameter Mistakes You Can’t Afford to Make
Adding UTM tracking codes to your website links are a great way to bolster the capabilities of Google Analytics, shore up data gaps, and better understand your visitors. The potential challenge lies in the execution. The Dangers of Using UTM Codes Improperly Plenty of well-meaning marketers rush to implement UTM tracking codes, only to end […]
How to Measure the Effectiveness of Your Tweets?
If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working. It’s useful to think of it as a paid channel where you pay with your time. Let’s say I want to promote one of the Terminus blog post UTM Tracking: Find the Best Analytics URL […]
Google Analytics: How to Get Accurate Traffic Reports
What’s the most important information that your web analytics tool can provide you? It’s where your website visitors are coming from. Let’s look at Google Analytics channels. In many cases, it can tell you where a visitor came from, but in many others, it cannot. Here’s an example traffic distribution. Do you think this is […]
UTM Builder: Google Analytics URL Tag Generator & Alternatives
UTM builders are tools that add custom campaign parameters to your URL so you can track these campaigns in Google Analytics. Use this URL Builder below to generate your URL: STEP 1: ENTER URL Website URL* STEP 2: SPECIFY UTM PARAMETERS UTM Source* (utm_source) UTM Medium* (utm_medium) e.g. email, social, cpc, etc. UTM Campaign* (utm_campaign) […]