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How to create a Custom Parameter?

Sometimes you need to track additional information that may not belong to any of the UTM parameters. Such information can be captured in Google Analytics (and other analytics tools) using Custom Dimensions.

That often means adding one or more custom parameters to your tracking URLs. Yoy may choose to add these custom parameters in addition to (or instead of) the normal UTM parameters.

You can define custom parameters in Terminus by following these steps:

1. Go to Custom parameters page

While in your project, navigate to Parameters > Custom

custom-parameters-navigation

2. Click Create a new Custom Parameter

new-custom-parameter

3. Define your custom parameter

custom-parameter-form

  1. Enter a name for your custom parameter. This will be added to your tracking URL
  2. Specify if this is required for each tracking URL
  3. Write some notes that help you remember what this parameter is about
  4. Click Save.

After you click save, your custom parameter is ready to be used in URL builder. Following steps are optional that help you define values for your custom parameter in advance.

4. Add a value for your custom parameter (optional)

Once you create your custom parameter, you can define some values. This is a good practice if you want you or your team to select from already defined values.

custom-parameter-show

Click Add a new value.

5. Define values for your custom parameter (optional)

new-custom-parameter-value

  1. Specify the value of your customer parameter
  2. Write some notes. These are useful when selecting it in URL builder.

6. Add Custom Parameter to your tracking URLs

After you create your custom parameter, coupon in this case, it will be visible in the URL builder as another parameter.

custom-parameter-url-builder

You can either select an existing value or enter a new value. After you finish building the URL, it may look something like this.

www.example.com?coupon=earlybird&utm_campaign=summer_sale&utm_source=twitter&utm_medium=social

NOTE: It’s possible for you to restrict members of your team to only be able to use existing values and not be able to create a new one.