Visualizing a clear progression of strategies with optional enhancers.
Fixes data during the build stage by enforcing contextual rules and constraints (e.g., require 'product' if 'event' is 'webinar'), preventing bad data from entering your analytics.
The foundation. Simple, human-readable words.
utm_campaign=summer-sale
Combines data points into a single string.
utm_campaign=2024-q4-holiday-promo
Structured, machine-readable format.
utm_campaign=geo:us-fn:tofu-skill:123
Enriches data by linking all levels to external metadata systems like a CRM or budget tracker.
A reactive tool that catches and cleans any inconsistent data that slips through the primary strategies, ensuring final analysis is accurate.