UTM parameters are powerful. But they can also ruin your analytics reports if not used with care.
But don't worry. A little knowledge of how they work will prevent this. If you follow certain naming conventions, you can get accurate traffic reports that enable great insights into your marketing efforts.
Sign up for this course if you want to develop a consistent UTM tagging strategy, make sense of your conversion numbers, and identify your best converting traffic sources. You and your entire marketing team will get some great tips.