Enterprise UTM Governance Platform

Centralized UTM governance that eliminates data chaos. Enforce standards, ensure compliance, and deliver reliable marketing analytics at enterprise scale.

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Consistency + Control = Clarity

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Consistency

Reliable data through enforced standards.

  • Enforced Rules: Mandate required parameters to prevent incomplete tracking.
  • Automated Validation: Prevent broken links and ensure data quality from the start.
  • Standardized Taxonomy: Create uniform tags at the source, eliminating guesswork.

Control

Governance through permissions & taxonomy.

  • Permission-Based Access: Give specific teams the tools they need, without risking data integrity.
  • Structured Conventions: Define and manage taxonomies to fit each team's workflow.
  • Audit Trail: Maintain a clear record of who created what, ensuring accountability.
Supports all taxonomies →

Your GA4 or Adobe Analytics reports

Clarity

From data chaos to actionable insight.

Accurate Dashboards

Visualize performance with confidence.

Meaningful Reports

Drill down into data that makes sense.

↑ 25%

Actionable Insights

Make decisions that drive growth.

A complete solution with the most advanced features available on the market

You don't need to look for another tool when your needs grow. Terminus can handle it all.
Highly configurable
Customize everything from channels, dependencies, custom codes, campaign names, rules, etc. to create the most optimum workflow for your company. It has everything you might need to execute a complex UTM strategy.
User and Group permissions
Give the correct level of permission to each user. Create teams to manage permissions for large number of users.
Fast and Efficient
Build hundreds of links in minutes while following all your UTM requirements. Considerably increase team productivity with best-in-class building tools.
Auditing
Keep track of who created which URLs, UTMs, etc. for transparency and audit checks.
Single Sign On (SSO)
Use your company SSO to login to Terminus. Supports Okta, Onelogin, Microsoft Azure AD, Google, etc. Great for security and compliance.
API Access
Use our API to pull link data and use it to create in-house custom reports. Many of our customers combine it with Google Analytics and other reporting data to create internal dashboards.
Higher limits and plan flexibility
We can support higher number users, projects, custom domains, etc. than what you see on our website. Pricing and service capacity can be customized for your needs.
Invoicing
Support your company procurement workflow with purchase orders, invoices, ACH payment, etc.
Secure and Reliable
Robust and secure infrastructure hosted on Amazon Web Services (AWS) with high uptime reliability.
Signed contracts
Have a mutually signed agreement in place for legal and data compliance.
Dedicated Onboarding
Get advice and training on how to best setup your account for maximum impact based on your requirements.
1:1 Customer Support
Get support from experts with experience in successful setups of other large organizations.

Terminus helps you implement consistent tracking codes companywide

Get in touch to see what Terminus can do for your team
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