All-in-one UTM Builder and Link Management Platform

Battle-tested to handle complex UTM (Google) and CID (Adobe) requirements. Replace your messy spreadsheets today.

You want to enforce a consistent UTM strategy, but...

  • Your team keeps ignoring your UTM spreadsheet. Some create their own version of the spreadsheet.
  • Many team members are mistagging their campaigns, misspelling UTM tags or using upper and lower cases.
  • Your UTM Google sheet can be overwritten, cannot check for duplicates, has errors, has spaces added, URLs are broken or formulas are deleted. It’s difficult to keep it working.
  • Your UTM excel sheet has unwieldy user experience, confusing for staff to use and difficult to maintain.
  • You use an excel spreadsheet created by a previous employee. The employee left and the spreadsheet doesn’t work right now
  • Analytics team has no time to set UTMs for each person. You end up having to do a lot of data cleanup after the fact.
  • Your are a global team with offices in many countries. It’s difficult to enforce a common UTM taxonomy across all teams.
  • You have an in-house UTM generator, but you are looking for a solution that you can have better administrative control over and something that is accessible internally and by your agency partners.
  • You have a complex UTM structure. Your current system cannot not handle the growing needs.
  • Your company has no singular tool. Everyone uses whatever tool they want
  • Some employees use Google URL builder and don’t follow your strict naming conventions.

Does any of this sound familiar?

Many of our customers had complicated UTM spreadsheets before they moved to Terminus. They are now in much better control of their UTM strategy across the entire company while retaining those complex requirements.

Terminus can replace any UTM spreadsheet no matter how complex. You don't have to take our word.

or contact us to learn more.
Leading companies worldwide use Terminus UTM Builder daily to manage their UTM tracking URLs
The Humane Society of the United States
Thermo Fisher Scientific
Janus Henderson Investors
Cell Signaling Technology
Houghton Mifflin Harcourt

Consistently enforce your UTM (or CID) tagging rules

Make your Google Analytics, Adobe and other reports more accurate and insightful
Enforce lowercase
You can enforce UTM or custom parameter values to always be lowercase to maintain consistency.
Limit length of UTM parameters
Not all systems can handle long UTM parameters. Configure size limits to make sure they work with all your tools.
Prohibit certain characters
Some characters might break your scripts or cause some issues. Configure prohibited characters to prevent them from being used in UTM codes.
Replace spaces
Automatically replace spaces with another character, e.g. underscore _ to avoid them being used.
Validate URLs
Terminus makes sure that all created URLs are valid. No more broken URLs.
Required UTM parameters
Configure which UTM parameters are a must. Terminus will make sure that no URL is created without those being specified.
Lock down utm_medium and utm_source values
Give permission to create new utm_medium, utm_source (or any UTM code) only to specific team members.
Manage complex UTM conventions
Use conventions feature to enforce enterprise-grade UTM taxonomy. Pack campaign data about business units, products, goals and more in your UTM codes.

Bulk UTM builder to create URLs with multiple UTM codes

Configure based on your UTM taxonomy. Built for highly productive teams.
Build tons of URLs
Create all sorts of UTM combinations to build as many URLs as you need. Great for social and ads campaigns.
Customize with conventions
Enforce any UTM strategy with different data types including dropdowns, free text, date, etc. Easily handles complex needs of billion-dollar corporations.
“Just a confirmation that the Grid Mode URL Builder surpassed all expectations and provided a great solution to our needs.”
- Marketing Automation Specialist at a Multinational Conglomerate

Easy and consistent UTM tracking of your email campaigns

Don't waste time trying to build one URL at a time
Works with most email providers
Use with Mailchimp, Drip, ConstantContact, Aweber, and any other email service.
Consistent tracking in emails
Enforce UTM conventions in emails and make them consistent with your other campaigns.
No manual search and replace
Quickly add UTM tracking to all URLs in emails. Every time, with no mistakes.
Chrome extension for easy tagging
Use our Chrome extension and add UTM codes to your emails within your email tool.

Watch a short demo video and get a quick overview of the features

A comprehensive UTM link management solution

Used by global marketing teams of multi-billion dollar companies

Designed for UTM creation

Most services add UTM parameters as an afterthought. Terminus is designed from the ground up for UTM building.
It supports wide variety of requirements of our customers. We are confident that it can handle yours too.
Features overview

Enterprise-grade UTM parameters

A growing business needs a mature UTM management solution that can handle thousands of campaigns for different business units, product categories, products, goals and more.
Terminus helps you define your disciplined UTM strategy.
Define UTM Conventions

Build Branded Short URLs

Terminus works with your custom domain to help you build branded short urls. Share nice looking URLs on Twitter, Facebook and other social networks.
Learn more
Customize Shorturl

Track Your Emails

Adding UTM tracking to your emails need not be painful. Easily track all your emails with our email tracking builder. It's compatible with most email service providers including Mailchimp, AWeber, Constant Contact, Drip, etc.
UTM Tracked Email

Drilldown Reports

See the click reports within Terminus to see how your campaigns are doing. Drilldown to a specific campaign, medium, or source to see what's working and what's not. Just share your short URLs as usual. There's nothing to install on your website.

Collaborate with your team

Give each member of your team the right level of access. You can also see who created a certain URL or campaign for auditing purposes.
Team Members

Replace your UTM spreadsheets (Excel, Google Sheets) with Terminus

Curious what people are saying about Terminus?

“The entire team has been loving Terminus and I’m delighted that they’ve all taken to it so quickly.”

Rich Rojas
SEO Specialist, Digital Marketing - The Humane Society of the United States

Rich Rojas
Juston Brommel
“I am consistently blown away at how dialed in Terminus is! The team has thought through all of the great features - and they build out new ones based on user requests. It changed our lives when it comes to keeping track of URLs!”

Juston Brommel, CMO, Founder

“Marketo and Hubspot have their own URL creators, but they are not as robust as Terminus. Terminus is simply the best UTM management tool.”

Greg Harned
Founder - RevOps Global

Gregory Harned
Rudy Bachraty
“We’ve been using Terminus for almost 3 years and it’s still the absolute best UTM builder I’ve seen.”

Rudy Bachraty
Director, Social Media Marketing - Outdoor Sportsman Group

“I had actually started building a solution like Terminus using Google Spreadsheets, Forms, and the likes. Essentially, Terminus took care of all the things that I would have built after countless hours of fiddling with formulae and learning more about spreadsheets.”

Michael Grubbs
Director of Content - Moblized

Michael Grubbs
“We really enjoy the product and it helps us tremendously in our marketing efforts.”

Marketing Developer at a Major Bank

“Just a confirmation that the Grid Mode URL Builder surpassed all expectations and provided a great solution to our needs.”

Marketing Automation Specialist at a Multinational Conglomerate


Terminus helps you and your team be consistent in UTM tracking

Try Terminus risk-free for 21 days. Cancel anytime with 1 click.