The "AI Traffic" Channel in GA4: How to Define It Yourself in 2026
A step-by-step guide to building a custom AI Traffic channel grouping in GA4 with a regex that catches ChatGPT, Claude, Perplexity, Copilot, and Gemini referrals.
Blog
Deep-dives on UTM parameters, analytics strategy, and campaign tracking.
Generative Engine Optimization (GEO): How Your UTM Taxonomy Becomes an AI Citation Asset
How AI search engines decide what to cite, why content shape matters, and why your UTM taxonomy is part of the GEO operational picture in 2026.
Klaviyo UTM Tracking: A Complete 2026 Guide for Ecommerce and D2C Marketers
Track UTM parameters across Klaviyo flows, campaigns, and SMS, attribute Shopify revenue correctly, and avoid duplicate sessions in GA4.
Multi-Touch Attribution Models: Why They Need Clean UTMs to Work
A practitioner's guide to multi-touch attribution models (first-touch, last-touch, linear, U-shaped, W-shaped, data-driven) and why each one fails on dirty UTM data.
HubSpot UTM Tracking: The Definitive 2026 Guide
Capture UTM parameters into HubSpot contacts and deals, attribute marketing-sourced revenue, and build a workflow that survives team turnover.
Salesforce UTM Capture and Lead Source Attribution: A Complete 2026 Guide
How to capture UTM parameters into Salesforce leads and contacts, attribute lead source correctly, and report on marketing-sourced pipeline.
Terminus.app vs UTM.io: A Head-to-Head Comparison for 2026
Honest 2026 comparison of Terminus.app and UTM.io across taxonomy governance, integrations, pricing, and ideal team profile.
iOS 17 Link Tracking Protection: What It Strips, What Survives, and How to Stay Attributed
A precise breakdown of which tracking parameters iOS Link Tracking Protection strips, where it operates, and how to keep paid attribution intact in 2026.
Best UTM Management Platforms in 2026: Terminus.app, Claravine, CampaignTrackly, Accutics, and UTM.io Compared
A finance-literate 2026 comparison of the leading UTM management platforms across taxonomy enforcement, integrations, pricing, and total cost of ownership.
The 2026 UTM Tagging Guide: A Complete, Dated Reference for Marketing Teams
A complete 2026 reference for UTM tagging: parameter syntax, naming conventions, governance, GA4 specifics, click IDs, and AI-era surfaces.
The ROI of Marketing Taxonomy Governance: A CFO-Ready Business Case
A finance-literate business case for marketing taxonomy governance. ROI framework, worked numbers, payback period, and a CFO-ready template.
UTM vs gclid vs fbclid vs ttclid: The Complete Click ID Reference
The definitive reference for UTM parameters and platform click IDs (gclid, fbclid, ttclid, msclkid, li_fat_id, dclid, twclid, and more) and how they fit together.