UTM vs gclid vs fbclid vs ttclid: The Click ID Reference
Which identifier each ad platform appends, how long it stays valid, which ones iOS strips, and why your URLs need both layers.
Blog
Deep-dives on UTM parameters, analytics strategy, and campaign tracking.
Why Is My Paid Traffic Showing as Direct in GA4?
The twelve real causes of paid traffic landing in (direct) / (none), the five-minute triage that finds most of them, and what actually counts as acceptable direct share.
Terminus.app vs Spreadsheets for UTM Management
When a Google Sheet is genuinely the right tool for UTMs, the four ways it fails, and the thresholds that mean you have outgrown it.
Tracking Referral Traffic from ChatGPT, Claude and Perplexity
Which assistants pass a referrer, what GA4's native AI Assistant channel covers, the regex for everything it misses, and why the number you get is a floor.
How to Set Up Single Sign-On (SSO)?
Step-by-step guide to setting up Single Sign-On (SSO) with Terminus. Streamline team access, improve security, and simplify user management with SAML 2.0.
Project-Level User Management in Terminus.app
Learn how to manage users at the project level in Terminus. Assign roles, control permissions, and collaborate more efficiently without granting full account access.
What Are the Best Ways to Centralize Link Tagging Efficiently?
Discover the power of UTM codes and their importance in tracking and analyzing marketing campaigns. Read on to learn the best ways to centralize link tagging.
How to Track a Marketing Campaign: Best Methods and Tips To Get Started
Marketing campaigns are essential to reach your target audience and nurture leads. Learn how to track a marketing campaign to drive up your revenue.
Accutics Pricing & Alternatives for Effective Marketing Data Management
Accutics is a popular tool for marketing data management but has some cons. Read on to know about Accutics Pricing & Alternatives in detail and make an informed decision.
Improve Your Campaign Tracking With UTM Parameters: 7 Do's and Don'ts
Learn how to improve your campaign tracking with UTM parameters. We have compiled a list of seven do's and don’ts to help you gain an accurate analysis of UTM data.
Which Campaignalyzer Alternative is Best for Your Business?
Discover the best Campaignalyzer alternative for your business in this comprehensive blog. Learn about the concept of campaign management and the significance of campaign management tools.
Learn All About How To Collect Campaign Data With Custom URLs In GA4
Collect campaign data with custom URLs in GA4 and uncover detailed insights into your campaign data. We explore custom URLs, best practices, and limitations.