Adding UTM tracking codes to your website links are a great way to bolster the capabilities of Google Analytics, shore up data gaps, and better understand your visitors. The potential challenge lies in the execution. The Dangers of Using UTM Codes Improperly Plenty of well-meaning marketers rush to implement UTM tracking codes, only to end […]
Many marketers neglect this step, but before you begin a marketing campaign it’s important to document a plan.
Marketing campaigns are a fundamental part of growing an online business. Learn how to plan, setup, launch, promote, and measure your campaigns.
Adding UTM parameters to URLs in emails has always been painful. Email services providers like MailChimp offer minimal tracking, and you have very little control over it. The only other option is to build each URL one by one and paste it back in your email. But, it doesn’t have to be so difficult. Terminus […]
Are you ready to improve your social media marketing strategy? If you want to develop an optimal strategy, you need to learn more about UTM parameters. It is almost impossible to fully optimize or understand your social media efforts without UTM. In essence, UTM parameters are what connect your Google Analytics and social media efforts. It is what allows you to gain true […]
Conversion tracking is a smart way to learn what your site visitors like and respond to. In essence, it helps you see tangible results from your advertising efforts. This is achieved by setting specific goals i.e. desired user actions that can be easily measured. How can conversion tracking help your business Conversion means getting your visitors […]
The way your visitor feels about your website determines whether he/she will use it again. If things are hard to find and users have trouble navigating and understanding what your site is about— forget conversions; in fact your visitor will make it a point not to return. Hence it’s necessary that you pay attention to […]
Every lead is valuable for at least two reasons: For being a lead that moves your business Identifying your most valuable channels In marketing, leads are any potential customers that are interested in a company’s product or services. By sharing their personal contact information, the company can contact them regarding their interests. Leads are important […]
The online community has a wide market which if tapped into can generate good sales for your business. Blogging is one sure way of raking in sales. Sites like CrazyEgg and ConversionXL run their entire business based on the traffic and mentions generated from their blogs. For Marcus Sheridan, blogging resulted in over 2 million […]
As a marketing professional for hire, you need to be able to show your worth to the client. Obviously, the best way to do that is to show a link between your marketing efforts and increased revenue for the client. Unfortunately, that’s not always possible–especially in the very early stages of working together. Most clients […]