You are not limited to UTM parameters. Define any number
of custom parameters to enhance your tracking.
Drop Retargeting pixels
Use our redirect codes feature to add people to your retargeting lists
when they click your short urls.
Segment your audience based on URLs they click
even if you are sharing someone else's webpage.
You can also use it to fire any Google Analytics event or trigger
URL Validation and Monitoring
Terminus automatically checks if your original URLs are reachable. Avoid sharing
broken webpages with your potential customers.
This also helps you catch any typos or copy-paste mistakes early on.
Use color-coded labels to organize your URLs.
One of a kind URL builder for emails
It has always been difficult to add UTM tracking to emails.
Just write your emails as usual and Terminus will generate UTM tracked email in seconds.
It will even
auto-detect UTM Content values.
It's compatible with most email service providers including
Mailchimp, AWeber, Constant Contact, Drip, and others.
Adobe Classifications and Google Analytics Data Sets
Define and export Adobe Analytics classifications and Google Analytics data sets using
any number of columns. Build URLs normally and export the mapping to your analytics tools.
You can even build compact URLs like
and still be able to see all the campaign, medium, source, etc. in your analytics reports.
Terminus helps make your analytics reports accurate with UTM parameters. But you can also get a
quick glance at how your campaigns are doing within Terminus. Just share your short URLs as usual
and Terminus does the rest.
There's nothing to install on your website.
And there's a lot more
Build multiple URLs
Save time and effort by building bunch of URLs at once.
Import existing UTM URLs
Our import tool will help you bring your exsiting UTM URLs in minutes.
Your URLs will be automatically shortened. No copy-paste or any manual work needed.
One click copy
Copy any tracking URL with 1 click and use it anywhere.
Notes help you and your team keep track of details for future reference. Use our
feature to create your own custom notes.
Build new URLs based on old ones. Save time and avoid mistakes.
Easy social sharing
Share URLs on social networks with one click. We'll even detect the relevant social network based on your URL and highlight it for you.
All of your URLs are searchable. Search based on UTM parameters, destination URL, notes, etc.
Easily export all or any subset of your URLs. Share it with vendors or use it with other platforms.
Save all UTM parameters
All of your UTM parameters are saved as you build URLs. Helps you manage all of them in one place.
UTM suggestions as you type
Auto-complete any UTM or custom parameters as you type. Greatly reduce typing mistakes.
Deactivate unused UTMs
Any unused or expired UTM parameters can be deactivated. For example, you can use it for time-limited campaigns.
Google Analytics and other analytics tools are case sensitive. Enforce lowercase
with just one setting and avoid the most common mistakes in UTM naming.
Presets and Preset groups
Group UTM parameters into meaning full sets for quickly building URLs. e.g. use
to quickly populate medium, source, term, etc.
Define any number of custom parameters, like
to track beyond UTM parameters
Email UTM tracking
Our email building tools help you easily add UTM tracking to all URLs in any email.
Works with all email providers
Track emails created in Mailchimp, AWeber, ConstantContact or any other email service provider.
Track clicks in emails
See click stats for every email and URL you track.
Use your own custom domain
Use your own branded domain to shorten URLs. Helps you retain your brand value when sharing short URLs.
Customize your short URLs
Create a nice looking short URL for ease of sharing. e.g.
Add retargeting/remarketing pixels
Add people to your retargeting lists or trigger any tracking code during a short url redirect.
Some shorteners allow anyone to see the metrics on your links by adding "+" to the short URLs. Our shortener will keep your metrics private.
See how your campaigns, media, source, etc. are doing over time.
Quickly identify the most effective campaigns, medium, sources, terms and contents.
Filter on one or more campaign parameters to get more insights.
Download reports in CSV format for further analysis in any spreadsheet.
Automatic bot filtering
We filter the most bot traffic automatically. So your reports mostly
consist of visits by real people.
Detailed member permission levels
Control what changes each team member can make. Decide who is allowed to create URLs, change project settings, etc.
Keep track of who created which URL and UTM parameters.
Create new projects based on existing ones.
Build URLs on any website with our Chrome extension.
Connect your own Bitly account and use it to shorten URLs.
Replace all the spaces in your UTM parameters with underscore
any character of your choice.
Leading companies worldwide use Terminus UTM Builder daily to manage their UTM tracking URLs
Terminus helps you and your team be consistent in UTM tracking
Try Terminus risk-free for 21 days. Cancel anytime with 1 click.