UTM Management System that beats any spreadsheet

Designed to work for teams of all sizes.

Carefully crafted URL building tools

Add multiple URLs, choose existing UTM values, create new ones, use a preset to quickly populate common UTM settings, or create a new preset. Everything is designed to help you follow your naming conventions and avoid mistakes.
And you are not limited to UTM parameters. Define any number of custom parameters to enhance your tracking.
Main UTM URL Builder

Add multiple sets of UTM parameters to a URL

When you want to share a URL at multiple places, you can use our Multi-Tag URL Builder along with the power of presets and preset groups to create all the tracking URLs you need in as little as 2 clicks.
Multi-tag UTM URL Builder

One of a kind URL builder for emails

It has always been difficult to add UTM tracking to emails.
Not anymore.
Just write your emails as usual and Terminus will generate UTM tracked email in seconds. It's compatible with most email service providers including Mailchimp, AWeber, Constant Contact, Drip, and others.
UTM tracked email

Analytics reports

Terminus helps make your analytics reports accurate with UTM parameters. But you can also get a quick glance at how your campaigns are doing within Terminus. Just share your short URLs as usual and Terminus does the rest. It also directly integrates with Google Analytics.
There's nothing to install on your website.
Reports

And there's a lot more

Build multiple URLs
Save time and effort by building bunch of URLs at once.
Import existing UTM URLs
Our import tool will help you bring your exsiting UTM URLs in minutes.
Auto-shortening
Your URLs will be automatically shortened. No copy-paste or any manual work needed.
One click copy
Copy any tracking URL with 1 click and use it anywhere.
Add notes
Notes help you and your team keep track of details for future reference.
Clone URLs
Build new URLs based on old ones. Save time and avoid mistakes.
Easy social sharing
Share URLs on social networks with one click. We'll even detect the relevant social network based on your URL and highlight it for you.
Search URLs
All of your URLs are searchable. Search based on UTM parameters, destination URL, notes, etc.
Export URLs
Easily export all or any subset of your URLs. Share it with vendors or use it with other platforms.
Save all UTM parameters
All of your UTM parameters are saved as you build URLs. Helps you manage all of them in one place.
UTM suggestions as you type
Auto-complete any UTM or custom parameters as you type. Greatly reduce typing mistakes.
Deactivate unused UTMs
Any unused or expired UTM parameters can be deactivated. For example, you can use it for time-limited campaigns.
Enforce lowercase
Google Analytics and other analytics tools are case sensitive. Enforce lowercase with just one setting and avoid the most common mistakes in UTM naming.
Presets and Preset groups
Group UTM parameters into meaning full sets for quickly building URLs. e.g. use Google Adwords to quickly populate medium, source, term, etc.
Custom parameters
Define any number of custom parameters, like coupon, to track beyond UTM parameters
Email UTM tracking
Our email building tools help you easily add UTM tracking to all URLs in any email.
Works with all email providers
Track emails created in Mailchimp, AWeber, ConstantContact or any other email service provider.
Track clicks in emails
See click stats for every email and URL you track.
Use your own custom domain
Use your own branded domain to shorten URLs. Helps you retain your brand value when sharing short URLs.
Customize your short URLs
Create a nice looking short URL for ease of sharing. e.g. term.li/sale
Add retargeting/remarketing pixels
Add people to your retargeting lists or trigger any tracking code during a short url redirect.
Private Metrics
Some shorteners allow anyone to see the metrics on your links by adding "+" to the short URLs. Our shortener will keep your metrics private.
Time-based reports
See how your campaigns, media, source, etc. are doing over time.
Distribution reports
Quickly identify the most effective campaigns, medium, sources, terms and contents.
Drilldown reports
Filter on one or more campaign parameters to get more insights.
Export reports
Download reports in CSV format for further analysis in any spreadsheet.
Automatic bot filtering
We filter the most bot traffic automatically. So your reports mostly consist of visits by real people.
Detailed member permission levels
Control what changes each team member can make. Decide who is allowed to create URLs, change project settings, etc.
Auditing
Keep track of who created which URL and UTM parameters.
Clone projects
Create new projects based on existing ones.
Chrome extension
Build URLs on any website with our Chrome extension. Learn more
Bitly integration
Connect your own Bitly account and use it to shorten URLs.
Google Analytics integration
Import your UTM parameters and reports from Google Analytics.

Terminus helps you and your team be consistent in UTM tracking

Try Terminus risk-free for 21 days. Cancel anytime with 1 click.