Email Marketing Benchmarks: A Comprehensive Guide
How to set, track, and understand your email marketing metrics As any modern marketer knows, email marketing is a vital component to successful and well-rounded digital campaigns. Not only is email one of the most widely-used methods of communication worldwide (there are roughly 3.9 billion active email users globally), it’s also a highly effective and …
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Simple UTM Builder + Google UTM Alternatives
UTM builders are tools that add custom campaign parameters to your URL so you can track these campaigns in Google Analytics. They are essential to you being able to track the success of your campaigns. You can use these URLs in your Facebook, retargeting, and email campaigns, and that’s just to name a few. But, …
Guess No More – How to Track Link Clicks in an Email Campaign
Just about everybody uses email, and if we’re talking numbers, “just about everybody” equates to roughly 3.9 billion users worldwide. That number is steadily on the rise, so if you have yet to develop an email marketing strategy, now is the best time to start. Emails are critical components to successful marketing campaigns not only …
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