Terminus is used by companies of all types, from small one-person marketing agencies to several billion dollar corporations with a team of hundreds of users. I have worked closely with many of these companies to understand their requirements for building UTM tracking URLs. Several of these companies have thousands of products spread across many business […]
How to Make UTM Conventions Part of Your URL Builder
You decide to tag all your URLs with UTM parameters. Great! You also defined your UTM naming conventions. Awesome! But you realize there are still a few problems: You don’t always follow your own conventions Your team doesn’t follow them consistently You forget your conventions. They are in some document, but you are too lazy to open it every time you need […]
UTM Parameters Best Practices: A Course for Beginners and Experts
Let me guess. You are just starting out with UTM parameters. You want to learn about them and avoid common mistakes in UTM tagging, or You have been using UTM parameters for a while, but they have become messy. You want to cleanup your analytic reports and have a well-defined UTM tagging strategy. In that case, this course […]