A blog about Analytics, Conversion Optimization and Marketing
According to a 2016 BI Intelligence report, 97% of first-time visitors to your website will leave without buying anything.
That’s a staggering amount of lost prospects. How do you get them back?
The answer is this, you do it by retargeting.
What is retargeting? Retargeting is a form of advertising that targets visitors who have previously visited your site. If you’re interested in keeping more of that 97 % of visitors – and let’s face it, who isn’t – then this article is for you.
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As any modern marketer knows, email marketing is a vital component to successful and well-rounded digital campaigns. Not only is email one of the most widely-used methods of communication worldwide (there are roughly 3.9 billion active email users globally), it’s also a highly effective and measurable tactic marketers can leverage to connect with their audiences.
UTM builders are tools that add custom campaign parameters to your URL so you can track these campaigns in Google Analytics. They are essential to you being able to track the success of your campaigns.
You can use these URLs in your Facebook, retargeting, and email campaigns, and that’s just to name a few.
But, you already know this, which is why you’re here.
At Terminus App, we’ve designed this URL Builder tool below to help you. It’s super easy, and only takes three steps:
Waiting around for an email response days after you’ve sent it is as anxiety-provoking as it is frustrating. But, thanks to email tracking technology, sending an email and watching it disappear into the void is a thing of the past.
Using an email tracker, you’re able to monitor the behavior of your email recipients. Whether you want to measure how many link clicks you’re receiving or how many people open your messages to begin with, tracking emails is a simple, strategic method for crafting better-performing email campaigns.
Just about everybody uses email, and if we’re talking numbers, “just about everybody” equates to roughly 3.9 billion users worldwide. That number is steadily on the rise, so if you have yet to develop an email marketing strategy, now is the best time to start.
Emails are critical components to successful marketing campaigns not only because they’re such ubiquitous and effective communication tools, but also because they’re action-oriented and measurable. Emails are transactional by nature and contain calls to action tailored to specific audiences. Most importantly, they’re measurable, allowing the sender to obtain key marketing metrics through link click tracking.
Link tracking takes the guesswork out of where your emails succeed and where they’re falling flat. And like learning any new skill, finding out how to best track email links is a process that takes some trial and error. To make it easy for you, here’s a step-by-step guide on how to track links in emails.
If you are actively promoting your brand on social media but not using URL shorteners, you could be undermining your marketing efforts. Even if you have outstanding, user-friendly content, it matters little if users are not clicking on your links.
A URL shortener works by utilizing a redirect to send users clicking on the shortened link to the webpage that has the longer link. URL shorteners serve numerous benefits for social media marketers. In addition to making your posts look more attractive, they promote optimization and branding and help to gather and make sense of important analytical data. URL shorteners can be used on all major social applications, such as Facebook, Youtube, Instagram, and LinkedIn.
LinkedIn is particularly important for professionals. It is the largest social media platform for job-related posts and business networking. Using a LinkedIn URL shortener helps to promote your brand, set you apart from the competition, and allows you to easily share the LinkedIn profile link on your business card or resume. [Read more…]
Well-crafted URLs are an important (yet often overlooked) element of a successful SEO strategy. A smaller URL is more likely to catch your audience’s attention than a jarring string of letters and numbers. It can also help build trust among your audience and generate higher click rates to your site.
The simplest way to create clean, enticing URLs is by using a URL shortening tool. No matter the size of your business or budget, this article will help you find the best URL shortener for your unique needs.
A URL shortener is exactly what it sounds like: a tool that turns long, complicated URLs into smaller, bite-sized links. Some URL shortening services offer features that go beyond simply shrinking links, including URL customization, embedding UTM parameters, and link tracking and analytics. Understanding which of these features to leverage for your business is key to determining the best URL shortener for you. [Read more…]
While you’ve been designing your website, you may have come across the term “vanity URL.” These are sometimes also called custom URLs. But what is a custom URL?
Essentially, a vanity or custom URL is a unique web address branded for marketing purposes. It is specific to your website and your business and can help your audience reach you more quickly and easily.
For instance, let’s say your website is running a summer sale. You can create a new webpage that will lead your users to the sale, but the URL is made of a string of complicated numbers that’s not memorable or catchy. Your vanity URL, however, would simply read https://mywebsite.com/SummerSale.
Are vanity URLs truly necessary? How do you go about getting one? This article will break down everything you need to know surrounding custom URLs, including best practices for selecting your URL, how to use one, how to create one, and how they can positively impact your SEO. [Read more…]
UTM Naming Conventions are a crucial part of accurately tracking your analytics, but experts have never been able to agree on what’s best. Utilizing UTM Naming Conventions is how a company can track specific UTM parameters together, whether you want to know how many people are finding your business through an ad on Facebook or a certain phrase in your emails.
UTM Naming Conventions are unique to every business and there’s no “one size fits all” method, so we’ve brought in a team of experts to tell us what they think. They’ve weighed their pros and cons and given their unbiased opinions. [Read more…]
Campaign tracking can be vital to making your online ads more effective. In short, campaign tracking involves identifying the activities of users to pinpoint where your website’s traffic is coming from. By seeing which ad placements are drawing the largest number of visitors to your site, you can optimize your campaigns and budget more effectively to capture a larger audience at a reasonable cost to you.
Google Analytics is a great tool for campaign tracking. It brings all of your resources together in one convenient location to give you a quick look at your statistics. In general, Google Analytics helps you track campaigns in two categories: [Read more…]