You decide to tag all your URLs with UTM parameters. Great! You also defined your UTM naming conventions. Awesome! But you realize there are still a few problems: You don’t always follow your own conventions Your team doesn’t follow them consistently You forget your conventions. They are in some document, but you are too lazy to open it every time you need […]
UTM Parameters Best Practices: A Course for Beginners and Experts
Let me guess. You are just starting out with UTM parameters. You want to learn about them and avoid common mistakes in UTM tagging, or You have been using UTM parameters for a while, but they have become messy. You want to cleanup your analytic reports and have a well-defined UTM tagging strategy. In that case, this course […]
Why Your Analytics Dashboard Should Look like this Old Copywriting Formula
There’s no shortage of data online. No shortage of metrics to track inside Google Analytics. And that’s part of the problem. There’s too much. Most of it misleading or useless at best. The trick is being able to filter out the signal from the noise. The helpful, actionable bits from the vanity metrics. What […]
