What is Campaign Tracking? Campaign tracking can be vital to making your online ads more effective. In short, campaign tracking involves identifying the activities of users to pinpoint where your website’s traffic is coming from. By seeing which ad placements are drawing the largest number of visitors to your site, you can optimize your campaigns […]
All About UTM Parameters (Infographic)
Urchin Tracking Module (UTM) parameters are an essential tool when it comes to tracking the effectiveness of your ad campaigns. Essentially, UTM parameters are tags that you can add to the URLs you are sending to potential customers through channels such as Facebook ads, email promotions, or any other ways of outreach. By utilizing UTM […]
Mastering utm_campaign, utm_medium, and utm_source in Google Analytics
Table of Contents: What is UTM? The Campaign Parameter The Medium Parameter The Source Parameter The Term Parameter The Content Parameter When running a business, finding out as much as you can about your website traffic is crucial. If you can discover which ad campaigns are pulling in the most visitors, then you can decide […]
How to Use UTM Codes to Track Your Facebook Ads
Facebook ads can be a vital part of drawing traffic to your website and your company. Yet, when you’re looking through your Google Analytics, it’s not always clear where your visitors are coming from. UTM, or Urchin Tracking Module, parameters can be an invaluable tool for solving this issue. Read on for more information about […]
A Beginner’s Guide to UTM Parameters (w/ Cheat Sheet)
Table of Contents: What are UTM Parameters? Types of UTM Parameters? What do UTM Parameters do? Are there any potential drawbacks? Why are UTM Parameters important? Nest practices to follow when tagging URLs Mistakes to avoid when tagging UTM parameters to URLs Build and Track UTM Parameters UTM Parameters Cheat Sheet Do you know where […]
How to Define and Enforce UTM Naming Conventions?
Terminus is utilized by companies of all types, from small one-person marketing agencies to several billion-dollar corporations with a team of hundreds of users. I have worked closely with many of these companies to understand their requirements for building UTM tracking URLs. Several of these companies have thousands of products spread across many business units, […]
How to Make UTM Conventions Part of Your URL Builder
You decide to tag all your URLs with UTM parameters. Great! You also defined your UTM naming conventions. Awesome! But you realize there are still a few problems: You don’t always follow your own conventions Your team doesn’t follow them consistently You forget your conventions. They are in some document, but you are too lazy to open it every time you need […]
UTM Parameters Best Practices: A Course for Beginners and Experts
Let me guess. 1. You are just starting out with UTM parameters. You want to learn about them and avoid common mistakes in UTM tagging, or 2. You have been using UTM parameters for a while, but they have become messy. You want to cleanup your analytic reports and have a well-defined UTM tagging strategy. In that […]
Why Your Analytics Dashboard Should Look like this Old Copywriting Formula
There’s no shortage of data online. No shortage of metrics to track inside Google Analytics. And that’s part of the problem. There’s too much. Most of it misleading or useless at best. The trick is being able to filter out the signal from the noise. The helpful, actionable bits from the vanity metrics. What […]
How to Track Offline Campaign Success Online
Phone call conversion rates are exponentially higher than email or form ones. The problem is you often don’t know where those phone calls are coming from. OR why they’re happening. Same applies to other offline ads or direct mail. Which only compounds your problem when you try to track those activities through to closed customers. […]