Table of Contents: What are UTM Parameters? Types of UTM Parameters? What do UTM Parameters do? Are there any potential drawbacks? Why are UTM Parameters important? Nest practices to follow when tagging URLs Mistakes to avoid when tagging UTM parameters to URLs Build and Track UTM Parameters UTM Parameters Cheat Sheet Do you know where […]
How to come up with UTM Naming Conventions and Enforce them?
Terminus is used by companies of all types, from small one-person marketing agencies to several billion dollar corporations with a team of hundreds of users. I have worked closely with many of these companies to understand their requirements for building UTM tracking URLs. Several of these companies have thousands of products spread across many business […]
How to Make UTM Conventions Part of Your URL Builder
You decide to tag all your URLs with UTM parameters. Great! You also defined your UTM naming conventions. Awesome! But you realize there are still a few problems: You don’t always follow your own conventions Your team doesn’t follow them consistently You forget your conventions. They are in some document, but you are too lazy to open it every time you need […]