Phone call conversion rates are exponentially higher than email or form ones. The problem is you often don’t know where those phone calls are coming from. OR why they’re happening. Same applies to other offline ads or direct mail. Which only compounds your problem when you try to track those activities through to closed customers. […]
Each client has their own tools, strategies, and campaigns. Which makes your job as a consultant – keeping things organized while focusing on implementing – next to impossible. You’re constantly ‘switching’ from one campaign, Tweet, or client to the next. So it’s only natural that things start to blur a little at the end of […]
Once you’ve developed and launched your marketing campaign, you need some smart strategies to promote it.