iOS 17 Link Tracking Protection: What It Strips, What Survives, and How to Stay Attributed
A precise breakdown of which tracking parameters iOS Link Tracking Protection strips, where it operates, and how to keep paid attribution intact in 2026.
Blog
Deep-dives on UTM parameters, analytics strategy, and campaign tracking.
Best UTM Management Platforms in 2026: Terminus.app, Claravine, CampaignTrackly, Accutics, and UTM.io Compared
A finance-literate 2026 comparison of the leading UTM management platforms across taxonomy enforcement, integrations, pricing, and total cost of ownership.
The 2026 UTM Tagging Guide: A Complete, Dated Reference for Marketing Teams
A complete 2026 reference for UTM tagging: parameter syntax, naming conventions, governance, GA4 specifics, click IDs, and AI-era surfaces.
The ROI of Marketing Taxonomy Governance: A CFO-Ready Business Case
A finance-literate business case for marketing taxonomy governance. ROI framework, worked numbers, payback period, and a CFO-ready template.
UTM vs gclid vs fbclid vs ttclid: The Complete Click ID Reference
The definitive reference for UTM parameters and platform click IDs (gclid, fbclid, ttclid, msclkid, li_fat_id, dclid, twclid, and more) and how they fit together.
Why Is My Paid Traffic Showing as Direct in GA4? Complete 2026 Diagnostic
Paid traffic bucketing into Direct in GA4? Here are the 12 real causes ranked by frequency, a five-minute triage, and a step-by-step diagnostic flow for 2026.
Terminus.app vs Spreadsheets: When to Graduate from Google Sheets for UTM Management
A balanced comparison of managing UTMs in Google Sheets versus a governance platform like Terminus.app, with decision triggers, migration steps, and honest caveats.
How to Track Referral Traffic from ChatGPT, Claude, and Perplexity
Track AI traffic from ChatGPT, Claude, and Perplexity in GA4 with a custom channel grouping, the right regex, llms.txt, and validation steps that actually work.
How to Set Up Single Sign-On (SSO)?
Step-by-step guide to setting up Single Sign-On (SSO) with Terminus. Streamline team access, improve security, and simplify user management with SAML 2.0.
Project-Level User Management in Terminus.app
Learn how to manage users at the project level in Terminus. Assign roles, control permissions, and collaborate more efficiently without granting full account access.
What Are the Best Ways to Centralize Link Tagging Efficiently?
Discover the power of UTM codes and their importance in tracking and analyzing marketing campaigns. Read on to learn the best ways to centralize link tagging.
How to Track a Marketing Campaign: Best Methods and Tips To Get Started
Marketing campaigns are essential to reach your target audience and nurture leads. Learn how to track a marketing campaign to drive up your revenue.