Salesforce UTM Capture and Lead Source Attribution
Capture UTM parameters into Salesforce leads and contacts, design a Lead Source scheme that survives a quarter, and keep first-touch attribution through lead conversion.
Blog
Deep-dives on UTM parameters, analytics strategy, and campaign tracking.
Terminus.app vs UTM.io
Two mid-market UTM governance platforms compared on enforcement model, structure, security and what each actually charges.
iOS Link Tracking Protection: What It Strips and What Survives
Which parameters Apple's Link Tracking Protection removes, the three contexts it runs in by default, the setting that widens it, and why most attribution loss blamed on it is something else.
Best UTM Management Platforms in 2026, Compared
Terminus.app, Claravine, CampaignTrackly, Accutics and UTM.io compared on enforcement model, integrations and what each actually costs.
The 2026 UTM Tagging Guide
Parameter syntax, naming conventions that survive a quarter, how GA4 reads UTMs, where click IDs fit, and what changed for AI-era referrers.
The ROI of Marketing Taxonomy Governance
A finance-literate case for governing campaign taxonomy: where the money leaks, a worked ROI framework, honest payback maths, and when not to buy.
UTM vs gclid vs fbclid vs ttclid: The Click ID Reference
Which identifier each ad platform appends, how long it stays valid, which ones iOS strips, and why your URLs need both layers.
Why Is My Paid Traffic Showing as Direct in GA4?
The twelve real causes of paid traffic landing in (direct) / (none), the five-minute triage that finds most of them, and what actually counts as acceptable direct share.
Terminus.app vs Spreadsheets for UTM Management
When a Google Sheet is genuinely the right tool for UTMs, the four ways it fails, and the thresholds that mean you have outgrown it.
Tracking Referral Traffic from ChatGPT, Claude and Perplexity
Which assistants pass a referrer, what GA4's native AI Assistant channel covers, the regex for everything it misses, and why the number you get is a floor.
How to Set Up Single Sign-On (SSO)?
Step-by-step guide to setting up Single Sign-On (SSO) with Terminus. Streamline team access, improve security, and simplify user management with SAML 2.0.
Project-Level User Management in Terminus.app
Learn how to manage users at the project level in Terminus. Assign roles, control permissions, and collaborate more efficiently without granting full account access.