Phone call conversion rates are exponentially higher than email or form ones. The problem is you often don’t know where those phone calls are coming from. OR why they’re happening. Same applies to other offline ads or direct mail. Which only compounds your problem when you try to track those activities through to closed customers. […]
Each client has their own tools, strategies, and campaigns. Which makes your job as a consultant – keeping things organized while focusing on implementing – next to impossible. You’re constantly ‘switching’ between campaigns, Tweets, or clients so it’s only natural that things start to blur a little at the end of each day. The trick […]
Once you’ve developed and launched your marketing campaign, you need some smart strategies to promote it.
How effective is your marketing? Which tactics have worked? Which haven’t? The only way to determine is measuring your campaigns.
Writing AdWords copy should be easy. After all, there’s only enough space for a few words on each line. But there’s a lot of money riding on so few words. Choose the wrong ones, in the wrong order, and results might tank. The good news is that you don’t have to guess. No divine intervention required, […]
Your landing pages must be designed well so they convert as many visitors as possible. Follow these best practices for a high-converting landing page.
The new site design is beautiful. Contemporary. Flat. Etc. Eagerly, you hop over to Google Analytics to see how it’s performing. How many new daily visitors have checked out your site in the last few hours. You open it up and you’re delighted in what you see. Hundreds of views over the past 24 […]
Marketing funnels are used to direct potential customers through your business. This explains what they are and how to set one up.
Managing ads is based on cause and effect. You choose keyphrases (or audiences) and create ads and allocate dollars based on data (hopefully). But setting up a conversion pixel is only the tip of the iceberg. Because chances are, your advertising ‘leads’ or ‘sales’ are being underreported; which means you aren’t getting the credit or […]
Analytics lie. It may not be intentional. But the end result is the same. We marketers base our decisions on data. Drawing conclusions and coming up with strategies based on what Google Analytics says. So when analytics are wrong, we’re wrong. And the results can be catastrophic. Here’s why, and how to ‘fail-proof’ your marketing […]