Simple UTM Starter
Flat, human-readable UTMs with a couple of approved dropdowns. Consistency without overhead.
The naming scheme, in practice
Your team picks from approved values and the model assembles the rest. Every link comes out consistent and parseable, so your analytics group by these dimensions instead of guessing.
Build governed links like thesegoogle / cpc / summer-salenewsletter / email / product-launchlinkedin / paid_social / webinar-q2Try this model live
Build a real governed link in this exact model. Pick from approved values and watch the tagged URL assemble. Nothing is saved.
Dimensions you track
Channels it covers
Who it's for
- Solo marketers and freelancers
- Teams of 1 to 2 tagging fewer than 10 campaigns a month
- Anyone who wants clean source and medium values without a heavy system
Not the right fit if
- Teams that need positional naming, dependency rules, or multiple brands
More Universal templates
Cross-Channel Campaign Standard
One governed field set split across Paid Media, Organic Social, and Email taxonomies. Each channel keeps only the outputs it needs.
StandardizingStandardized Campaign Vocabulary
Controlled picklists on the values that matter, with an auto-built campaign name. The cure for spreadsheet drift.
StandardizingPaid Ads Naming Kit
Governed names for campaigns, ad sets, and ads inside the ad platforms. No URLs involved.
Make "Simple UTM Starter" your own
Copy this model into your account, adjust the fields and picklists to fit your team, and start building governed links today. No credit card required.