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B2B SaaSGovernedCore
B2B Demand-Gen Standard
Positional names with dependency rules: medium filters source, funnel stage built in.
The naming scheme, in practice
Your team picks from approved values and the model assembles the rest. Every link comes out consistent and parseable, so your analytics group by these dimensions instead of guessing.
Build governed links like theseSample campaign values
awareness-platform-tofu-q2-emeaconversion-pro-bofu-q3-naconsideration-starter-mofu-q2-apacLive demo
Try this model live
Build a real governed link in this exact model. Pick from approved values and watch the tagged URL assemble. Nothing is saved.
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Dimensions you track
ChannelCampaign nameProductFunnel stageRegion
Channels it covers
CPCPaid socialSocialEmailDisplayReferral
Who it's for
- B2B and SaaS teams of 5 to 15
- Multi-channel demand gen across paid, social, email, and webinars
- Teams that slice reporting by funnel stage and region
Not the right fit if
- Ecommerce promo-driven teams
- Solo marketers tagging by hand
Make "B2B Demand-Gen Standard" your own
Copy this model into your account, adjust the fields and picklists to fit your team, and start building governed links today. No credit card required.