Did you ever want your brand to rule over people’s minds? Or have you ever wanted people to purchase your product repeatedly and not drift away to your competitors? I bet you also would have wanted people to revisit your website and probably buy your products or services.
Well, link retargeting solves many of your problems related to driving sales. But what is link retargeting? The idea behind link retargeting is to use your existing resources and content to reach people who have already shown interest in your brand and have visited your website many times.
By targeting them with consistent ads, you can increase the chances of them converting to your customers. But how can you ‘target’ them? And what is link retargeting? And how can you use it to drive more sales, engage more people, or get more traffic on your company website?
We have got you covered on all these questions in the article below. So, let’s get to know what link retargeting is.
Link retargeting is a powerful marketing tool to drive sales for your company. It allows a business to reach out to people who have previously shown an interest in their products or brand.
But they might not have turned into potential customers due to factors such as pricing concerns, their timing, lack of information or any other distractions on the website etc.
Through link retargeting, returning visitors are more likely to convert into potential customers when they know your company’s unique selling point, or they might have read some good reviews about your product on the website (that’s leveraging the power of social proof).
They might also convert to customers if your website has become more user-friendly and interactive and you have engaging content on your website. You can also build a blog on the website and directly communicate with the visitors, which will more likely convert them into customers.
The process of link retargeting involves adding a tracking code or a pixel to website or landing page URLs. This pixel or tracking code then tracks visitors’ behavior on the website.
When a visitor clicks on a retargeted link, the tracking code drops a cookie on their browser, allowing businesses to show targeted ads based on their previous experiences with the website.
For example, suppose a visitor viewed a specific product or product page on the website but did not purchase the product. In that case, the business can retarget them with ads featuring the same product to encourage them to complete the purchase.
It allows businesses to focus their advertising efforts on people who have already shown interest in the product or service, which results in a higher chance of converting them into customers.
Link retargeting is especially useful for those businesses which rely on website traffic and online advertising to drive sales. It is also a cost-effective way to reach out to those who have already viewed your product and turn them into potential customers.
Here are some reasons why link retargeting is important for you:
- Link retargeting is essential for businesses that rely on website traffic and online advertising to drive sales. It allows businesses to reach potential customers who have already shown an interest in their products or services.
- Link retargeting ensures that advertising efforts focus on people more likely to convert, resulting in a higher ROI for their advertising spend.
- Link retargeting also allows businesses to create personalized advertising campaigns. Businesses can create ads specifically tailored to their interests and preferences by tracking visitors’ behavior and actions on the website.
- Personalized ads are more likely to capture visitors’ attention and result in conversions.
By knowing what is link retargeting, you should also know its benefits. There are several benefits of link retargeting, such as:
- Higher rate of interest: Link retargeting allows businesses to focus their advertising efforts on people who have already shown an interest in their products or services.
This results in a higher chance of converting them into customers, resulting in a higher ROI for their advertising spend.
- Personalized Advertising: Link retargeting allows businesses to create personalized advertising campaigns tailored to visitors’ interests and preferences. This makes ads more likely to capture visitors’ attention and result in conversions.
- Increased Conversions: Link retargeting allows businesses to reach potential customers who have already shown an interest in their products or services. This increases the chance of converting them into customers, increasing conversions.
- Cost-effectiveness: Link retargeting is a cost-effective marketing technique. It allows businesses to target their advertising efforts towards people more likely to convert, resulting in a higher ROI for their advertising spend.
For several reasons, businesses should use link retargeting as part of their digital marketing strategy:
- Re-engage potential customers:
Link retargeting allows businesses to target people who have already shown an interest in their products or services.
By re-engaging potential customers who have interacted with the website or brand in the past, businesses can increase the chances of converting them into paying customers.
- Personalized advertising:
Link retargeting enables businesses to create personalized advertising campaigns based on visitors’ previous behavior on the website.
This allows businesses to deliver relevant ads that resonate with potential customers, increasing the chances of converting them into customers.
- Higher conversion rates:
By targeting people who have already shown an interest in the brand or products, businesses can increase the chances of converting them into paying customers.
Link retargeting ensures businesses spend their advertising dollars on people more likely to purchase, resulting in higher conversion rates and a better return on investment.
Link retargeting is a cost-effective marketing technique that allows businesses to target their advertising efforts toward people more likely to convert.
This results in a higher ROI for their advertising spend, making it a great option for businesses of all sizes.
- Better brand recall:
By repeatedly showing targeted ads to potential customers, link retargeting can help increase brand recall and keep the brand top of mind.
This can be particularly effective for businesses selling products or services requiring repeated purchases or a longer sales cycle.
Link retargeting is a way to re-engage people who have interacted with a website but have since drifted away, and it can be done using various tools and techniques.
TerminusApp can help in link retargeting by providing a URL shortener that supports adding a retargeting code to a short URL. Additionally, TerminusApp’s redirect codes feature can be used to add people to retargeting lists when they click on short URLs, allowing for audience segmentation based on URLs clicked.
TerminusApp is an all-in-one UTM builder (Urchin Tracking Module) and link management platform that will come to your assistance for your link retargeting strategies. It helps you consistently enforce your UTM tagging rules.
And it makes your google analytics, adobe and other reports more insightful. To put it another way, TerminusApp offers you a way to build and manage UTM tracking URLs in a single place. It helps you define how your UTM codes and URLs will be built.
This includes user permissions, custom short URLs etc. It also refers to your past URLs to ensure everything is done according to your needs. You can then use them as a template to create new URLs.
Your company may use MS-excel, google Sheets to manage your UTM parameters, and they may work for you, but only for a while. But after that, you may start to run into problems for the following reasons-
- Inconsistent UTM values make your analytics reports untrustworthy.
- UTM spreadsheets are getting too complicated.
- Each team of yours starts using their version of spreadsheets.
Here TerminusApp helps you manage UTM tracking URLs in one place and ensure businesses show ads to people who have previously interacted with their website or app accurately. Likewise, TerminusApp also helps you track your marketing campaigns and helps you in link retargeting, whom and where to target and other strategies.
Through TerminusApp, you can place a retargeting pixel code inside a short link. When someone clicks on the link, they are added to the retargeting pixel, allowing you to pixel people interested in your product or service.
Also, you can track the effectiveness of online marketing campaigns across traffic sources and publishing media. It offers a custom URL builder for your brand to track your content’s performance on social networks, advertisements and email campaigns.
Features of TerminusApp
TerminusApp provides you with the following features;
- UTM Builder:
TerminusApp is one of the best UTM builders created. With this feature, you just need to configure your spreadsheets once and then be consistent all the time in the future.
- URL Shortener:
With its URL shortener feature, TerminusApp helps you in link retargeting and helps you build branded short URLs. Terminus works with your custom domain to help you in building short URLs.
You can even add HTTPS to your URLs for your website’s visitors’ privacy and security needs. You can also use the redirect codes feature to add people to your retargeting lists when they click on your short URLs.
With this feature, you can select a convention, and Terminus’s UTM builder will reconfigure itself and only accept values according to your desired format.
Also, with this feature, you can define as many UTM conventions as you require. This feature is highly configurable.
- Chrome Extension:
With the Chrome extension feature, you can get the customized UTM builder on any website you are on. You can track any URL on any page and the current page URL.
For this, you just need to install the Chrome extension to your Chrome browser and click on the Terminus logo in the toolbar, and the current website URL will be automatically populated in the URL field.
It would be best if you use TerminusApp because with this, you will have the following benefits;
- You do not need to manage your UTM spreadsheets anymore.
- You can manage all the UTM tracking in one place and review too.
- TerminusApp can handle complex UTM conventions for you.
- It is configurable to work with a variety of requirements.
- With TerminusApp, you can enforce highly consistent UTM strategies across your entire company.
TerminusApp comes with two types of plans.
- Monthly billing plans
- The personal plan is billed at $29/month.
- The professional plan is billed at $79/month.
- The business plan is billed at $199/month.
- Enterprise plan billed at $499/month.
- Annual billing plans
- Personal plan billed at $24/month.
- The professional plan is $66/month.
- The business plan is $166/month.
- Enterprise plan billed at $416/month.
In today’s era, link retargeting has become essential if your company wants to drive more sales and grow to new heights. With link retargeting and appropriate tools, you can get your brand into the minds of people visiting your website.
It has become a common strategy for companies to target existing website visitors and turn them into potential customers. So now you know what link retargeting is, but you need a powerful tool to execute the task.
TerminusApp is the best tool for your link retargeting strategies. With its sound features like UTM builder, URL shortener, conventions and chrome extension and Terminus Apps simplicity to use, it can help you gain an edge over your competitors in the marketplace.
So I will suggest you experience TerminusApp for your link retargeting goals. But just don’t take my word for it. Try it here for yourself.
Get started with Terminus
The quickest and easiest way to create UTM links in bulk while following your complex UTM strategy.Sign Up Now