Puru Choudhary is the Founder & CEO of Terminus App, a UTM building and management solution. He has worked with several Fortune 500 companies over the last 6+ years helping them understand their UTM tracking requirements and helping them define their own UTM strategies. He stays up-to-date with a wide variety of workflow requirements of marketing and analytics teams and uses those lessons in blog posts, product improvements and free tools.

The 15 Best URL Shorteners For Any Business

Vanity/Custom URLs – How to Get One & Why It’s Important

What’s in a Name? Expert Insight to UTM Naming Conventions

Terminus Blog Newsletter

How to Utilize Google Analytics to Effectively Track Your Campaigns

All About UTM Parameters (Infographic)

Mastering utm_campaign, utm_medium, and utm_source in Google Analytics

How to Use UTM Codes to Track Your Facebook Ads

The Beginner’s Guide to UTM Parameters + Best Practices

How to Integrate UTM Conventions Into Your URL Builder

How to Promote a Marketing Campaign

Measuring Your Marketing Campaign Goals