Puru Choudhary is the Founder & CEO of Terminus App, a UTM building and management solution. He has worked with several Fortune 500 companies over the last 6+ years helping them understand their UTM tracking requirements and helping them define their own UTM strategies. He stays up-to-date with a wide variety of workflow requirements of marketing and analytics teams and uses those lessons in blog posts, product improvements and free tools.

All About UTM Parameters (Infographic)

Mastering utm_campaign, utm_medium, and utm_source in Google Analytics

How to Use UTM Codes to Track Your Facebook Ads

Terminus Blog Newsletter




The Beginner’s Guide to UTM Parameters + Best Practices

How to Define and Enforce UTM Naming Conventions?

How to Integrate UTM Conventions Into Your URL Builder

UTM Parameters Best Practices: A Course for Beginners and Experts

How to Promote a Marketing Campaign

Measuring Your Marketing Campaign Goals

Complete Guide to Build a High Converting Landing Page

How to Develop a Marketing Funnel