Terminus is utilized by companies of all types, from small one-person marketing agencies to several billion-dollar corporations with a team of hundreds of users.
I have worked closely with many of these companies to understand their requirements for building UTM tracking URLs. Several of these companies have thousands of products spread across many business units, divisions, product lines, etc. They have numerous active campaigns that target global audiences who speak different languages. Teams responsible for looking at analytics reports and CRM systems (where this information may also be captured) can be completely different from the ones building these UTM parameters.