Puru Choudhary is the Founder & CEO of Terminus App, a UTM building and management solution. He has worked with several Fortune 500 companies over the last 6+ years helping them understand their UTM tracking requirements and helping them define their own UTM strategies. He stays up-to-date with a wide variety of workflow requirements of marketing and analytics teams and uses those lessons in blog posts, product improvements and free tools.

The Step-By-Step Guide to Creating Your First Email A/B Test

How to use Psychology to Increase Conversions?

How to Measure the Effectiveness of Your Tweets?

Terminus Blog Newsletter




Google Analytics: How to Get Accurate Traffic Reports

10 FAQs About UTM Parameters You Need to Know [Updated]

How to Use UTM Parameters in Drip Email Campaigns for Best Results

UTM Parameters Mistakes by Popular Companies, Including Google

I Bet You Haven’t Used UTM Parameters Like This

Four Reasons a One Person Startup Should Follow Test Driven Development

Four Mistakes That Most Startups Make