UTM Tags vs Event Tracking: How Do You Use Them To Track Your Website Links Better?
Learn the comparisons between UTM tags vs event tracking including what they mean and when to use each one to accurately track your campaign URLs.
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Deep-dives on UTM parameters, analytics strategy, and campaign tracking.
Auto Tagging vs Manual Tagging: Is There A Better Way To Track Your URLs?
Tracking Google Ads is vital to the success of your campaigns. Our article will help you decide between auto tagging vs manual tagging for a higher ROAS.
How To Track The Customer Journey: A Complete Guide to Increase Customer Retention
A complete guide on how to track the customer journey for better customer retention ROI. Learn about customer journey mapping and different tools to track.
GA4's utm_source_platform, utm_id and Custom UTMs
What utm_source_platform and utm_id do in GA4, why utm_creative_format and utm_marketing_tactic aren't reported, and how to capture custom UTM parameters.
Top 5 URL Shortener Benefits you should Know in 2023
Short URLs help your website drive up click rates. Learn all about URL shortener benefits to optimize your marketing.
Importance of UTM Tracking codes to track Social Media Performance
How do you know if the amount you spend on social media ads is providing ROI? For this, check out the importance of UTM tracking codes!
Link retargeting: Get another shot to drive your sales in 2023
What is link retargeting? Know the advantages of link retargeting and the tools required to help your business drive consistent sales.
Short URLs vs Long URLs: Which is Better in 2023?
Discover the world of short urls vs long urls: Benefits, SEO Impact & Best Practices. Optimize your web presence, boost user experience. Dive in for insights and tips!
How a URL Shortener with custom Name can Boost your Online Presence
Read this blog to discover all about a URL Shortener with a custom name. Learn how to effectively create and share custom short links for your brand or business.
Can you use UTM Tagging to Understand your Audience Better?
UTM tags are the bread and butter of tracking customer behavior on your website. Find out how you can use UTM tagging to understand your audience better.
Adobe Analytics Tracking Code vs UTM Parameters
Adobe Analytics campaign tracking runs on one Tracking Code, not five UTM parameters. Capture cid, classify each code, and run UTMs alongside it for GA4.
What is Cold Email Link Tracking and How it works: A Complete Guide
Are you looking for a comprehensive guide on how cold email link tracking works? This article provides an in-depth overview of the process. Continue reading.